The Story of Stella Valle
Stella Valle for Target launched in every store across the country this week, and I am here to share the story of two sisters determined to grow into a household name. I grew up with two brothers who drove me crazy, beat me up a lot, drove me to be a better person and taught me how to be a strong woman. I shared the story of how my brothers made me stronger last spring, and even though I never wanted a sister growing up; as I got older I really wish I had one. Luckily, my brothers chose to spend their lives with two amazing women that I can finally call my sisters!
About seven years ago Paige was at my house, and brought over a handmade leather bracelet that had interchangable Swarovski crystal stones on it. She gave me one for my birthday, and I wore it all the time! Back then Paige and Ashley were working full-time jobs, but had big dreams of becoming a jewelry designers. They didn’t have connections in the fashion world, but what they did have is will power, and shortly after, Stella Valle was born. SV was created by two sisters who graduated from West Point Military Academy. They spent their days defending our country dressed in fatigues and decided to take a leap of faith to live a life of fashion no. matter. what.
Ashley and Paige didn’t have a clue how to navigate the design world when they started, but with dedication, determination and a little luck along the way they found themselves standing in front on Mark Cuban, Lori Greiner and the rest of the intimidating sharks on ABC’s hit show Shark Tank. After a solid sell they received investors and the support from Mark and Lori has helped propel the Stella Valle brand. They have made quite a name for themselves appearing in every major fashion magazine across the country, accessorized shows at NYFW, sold out on QVC and so much more! Recently they even launched an under $100 site called Women Warrior’s. So you could only imagine how excited I was when they asked me to hop on board for their SV for Target launch.
The line was inspired by and designed for strong, creative women, who chart their own path, lead their own lives, and create their own history. The brand encourages women to express themselves by reflecting who they are and what they want from life. Stella Valle stands for seizing opportunities, taking risks, setting the bar high, persisting through obstacles and striving for excellence.
It has been so incredible to see these two women achieve their dreams! We have supported each other from day one; as you can see by the photos (shot by my mother Judy Walker Photography) from their very first Stella Valle photoshoot in 2008. Since then, the women of Stella Valle have been accepted into CFDA which is the Council of Fashion Designers of America. The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers. They are charting their course with hard work, dedication and passion! Go pick up some great pieces at your local Target today, and stay tuned for future posts on how to Style your Stella the ‘athleisure’ way!
